Booking new projects · Remote for AU & UAE

Websites with taste.
Built at AI speed.

Premium WordPress & Shopify websites for restaurantsclinicsagenciesonline stores, hand-coded by me, accelerated by AI and built by a marketer to sell.

Explore the work
Let's talk
  • 01WordPress
  • 02Shopify
  • 03AI & Automation
  • 04Growth Marketing
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Ashar Ahmed at work at his desk
5+ years in the craft
The short version

A mathematician by degree. A builder by obsession.

I studied Mathematics, and it shows. I treat every website like an equation: design + speed + persuasion, balanced until it converts. Since 2021 I've gone from sketching wireframes in Figma to engineering full-stack WordPress builds for agencies in Australia, Dubai and Pakistan.

Today I build for The Digify Agency and 360 Restaurant Marketing, two Australian digital marketing agencies, right where code meets campaigns. My sites don't just look expensive; they rank, load and sell. The secret weapon is a finely tuned AI workflow that handles the busywork, so my hours go into the details people actually feel.

60+websites designed & shipped
90+Lighthouse performance scores
11+restaurants & cafés online
3countries of happy clients

The agencies behind the launches: Melbourne · Dubai · Islamabad

The Digify Agency logo The Digify AgencyAustralia · 2025 — Now 360 Restaurant Marketing logo 360 Restaurant MarketingAustralia · 2025 — Now Digidot logo DigidotDubai, UAE · 2024 iPlex logo iPlexPakistan · 2021 — 2025
What I do

Six ways I make brands look & perform premium.

One person, the whole stack: design, development, AI and marketing under one roof. No hand-offs lost in translation, no "that's another team's job."

01

WordPress, engineered

Custom themes and plugins written in PHP from scratch, with no bloated page-builder spaghetti. ACF-powered backends your team can actually enjoy using.

  • Custom themes
  • Plugins
  • ACF & CPTs
  • Elementor
02

Shopify & e-commerce

Storefronts that feel boutique and check out fast. Liquid customisation, WooCommerce stores, multi-vendor marketplaces and filters that help people buy.

  • Shopify
  • Liquid
  • WooCommerce
  • Payments
03

AI-accelerated design

I use AI the way a chef uses a sharp knife. Research, moodboards, copy and layout explorations take hours instead of weeks, then I refine them by hand until they're unmistakably yours.

  • AI moodboards
  • Copywriting
  • Figma
  • Prototyping
04

AI integrations & automation

Chat assistants that answer customers at 2am, forms that qualify leads on their own, content pipelines and CRM hand-offs. Your website picks up a night shift.

  • AI chatbots
  • Workflows
  • CRM
  • APIs
05

Digital marketing & SEO

Built by someone who works inside a marketing agency: on-page SEO, schema, GA4 tracking and landing pages designed to work with your ad campaigns.

  • On-page SEO
  • Schema
  • GA4
  • Landing pages
06

Speed & performance

A 90+ Lighthouse score is my starting point, not a stretch goal. Image pipelines, caching and lean code mean every visitor, and Google, gets the fast version.

  • Core Web Vitals
  • Caching
  • Optimisation
AI × Craft

Meet my co-pilot.

AI doesn't replace craft; it cuts out the waiting. In my workflow the machines do the grunt work and I bring the taste. You get a premium website in a fraction of the usual time, without the generic "made by AI" look.

  • 01
    Research at warp speed. Competitor audits, audience insights and moodboards in an afternoon.
  • 02
    Explore wide, refine deep. AI sketches dozens of directions. I curate, polish and put your brand's fingerprints on every one.
  • 03
    Smarter websites. AI chat, lead qualification, auto-generated SEO meta and alt-text, all built in.
  • 04
    Automation after launch. Bookings, CRMs and reports that run on autopilot.

Discover

Goals, audience & competitors, mapped fast.

AI-assisted

Blueprint

Sitemap, wireframes & conversion paths.

Strategy

Design

Premium UI, explored by AI, perfected by hand.

Figma

Build

Clean, fast WordPress or Shopify code.

Hand-crafted

Automate

Bookings, CRMs, AI assistants, wired in.

Integrations

Launch & grow

SEO, tracking & campaigns that compound.

Marketing
Selected work

Seventeen launches. Zero templates.

From Melbourne's buzziest dining rooms to healthcare, automotive and agency brands. Drag, swipe or use the arrows to flip through the deck, and tap "Visit" to see any site live.

Mobile-first, always

Every pixel,
on purpose.

Most of your customers meet you on a phone. Every site I build is tuned for the thumb first. Scroll to unfold the wall.

Hospitality specialist

I build websites that make people hungry.

More than eleven restaurants and cafés across Australia and New Zealand, from Darling Harbour rooftops to Melbourne's laneways and Auckland's Mount Eden, rely on my builds to fill their tables. Mouth-watering visuals, menus that load before the waiter arrives, and booking flows wired straight into OpenTable & SevenRooms.

OpenTableSevenRoomsOnline orderingDigital menusEvents & functionsLocal SEO
Experience

Five years. Three countries. One obsession.

From interning in Figma to leading builds for agencies in Melbourne and Dubai, every role added a layer: design, then code, then performance, then marketing, and now AI.

The Digify Agency360 Restaurant Marketing
May 2025 — Present

WordPress Developer & Digital Marketing

The Digify Agency · 360 Restaurant Marketing Digital marketing agency · Australia (Remote)
  • Build and optimise WordPress sites for Australian brands, with performance, SEO and mobile UX treated as non-negotiables.
  • Integrate booking systems (OpenTable, SevenRooms), payment gateways and CRMs into seamless customer journeys.
  • Work shoulder-to-shoulder with the marketing team, turning campaigns into landing pages that convert.
Bombay DhabaThe Yankees360 Restaurant MarketingUniversal MotorsGarrison AustraliaBonfire RestaurantDigify.com.au
Digidot
Sept 2024 — Dec 2024

WordPress PHP Developer

Digidot Dubai, UAE (Remote)
  • Engineered high-performance WordPress solutions with PHP, ACF and custom post types, lifting speed, SEO and CMS usability.
  • Shipped booking systems, e-commerce and multilingual support for health, fashion, tech and B2B clients.
  • Customised plugins and templates to fit each client's requirements exactly.
Lil Bees BoutiqueDr. Tarek AestheticsDexB UAEQuantum BazaarElan BazaarPlastic Surgeon UAEDigidot.io
iPlex
Feb 2022 — May 2025

Full-Stack WordPress / Webflow / Wix Developer

iPlex Pakistan (On-site)
  • Developed 50+ custom websites across WordPress, Webflow and Wix: SEO-ready, fast-loading and mobile-first.
  • Built custom themes, ACF modules and dynamic backends that gave clients full control of their content.
  • Translated UI/UX designs into pixel-perfect, animated frontends and hit 90+ Lighthouse scores with third-party API integrations.
CloudRCM SolutionsHealthQuest BillingHotel EngineInvestments LimitedMolecular Health TechRexford IndustrialRyskulova ArtPierce Arrow Capital
Jul 2021 — Jan 2022

Front-end & WordPress Intern

iPlex Pakistan (On-site)
  • Designed user-centred interfaces and wireframes in Figma and Adobe XD.
  • Worked with developers to turn designs into responsive, consistent front-ends.
KitopiDubai Day OutCursus MantelzorgHeart & Soul WhispererDr. Zenaidy CastroTxpert SolutionTxpert Learnings
Feb 2020 — Jun 2024

BS Mathematics

International Islamic University, Islamabad
  • The analytical backbone behind every layout decision, performance budget and conversion funnel I build.
Toolkit

The toolkit behind the magic.

Proven platforms, clean code and the best AI tools I've found, each picked for the job rather than the hype.

CMS & Commerce

WordPressShopifyWooCommerceWebflowWix (Velo)SquarespaceElementorWPBakeryACF

AI & Automation

ChatGPTClaudeMidjourneyAI copywritingAI chatbotsPrompt engineeringZapierMake

Marketing & SEO

On-page SEOSchema markupSearch ConsoleGA4Tag ManagerLanding pagesCRO

Code

PHP (OOP)JavaScript ES6+jQuery / AJAXHTML5CSS3 / SASS / LESSTailwindLiquidGSAPMySQLREST APIs

Design

FigmaAdobe XDPhotoshopCanvaWireframingUI/UX

Workflow

GitGitHubGitLabBitbucketnpmComposerWebpackGulp
Let's build

Got a brand that deserves better than a template?

Tell me what you're building. I'll come back with ideas, a plan and an honest timeline, plus a few ways AI can make it faster and smarter.

Start a project
Download CV
asharhashmi990@gmail.com